Technical Product Owner

The Enterprise Technology team supports insights with data and the technical systems that give our teams leverage to achieve their objectives. We work cross-functionally with Asana’s business teams to understand their goals and ensure they receive the data and technical support they need to flourish.

We are looking for a seasoned Technical Product Owner for our Marketing Technology team within Asana’s Enterprise Technology organization. This role will be critical in managing and optimizing our Customer Data Platform (CDP) and other Marketing Technology (Martech) tools. You will be responsible for defining and prioritizing the product backlog, collaborating with stakeholders, and ensuring the integration, configuration, and maintenance of Martech infrastructure.

This role is based in our Warsaw office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Data Analysis and Data Modeling: Perform data analysis using SQL to derive insights and inform decision-making.
• Develop, validate, and maintain data models that support marketing technology initiatives.
• Collaborate with data teams to ensure data integrity, quality, and consistency.
• Product Backlog Management: Define and prioritize the product backlog to ensure the highest value and alignment with business goals.
• Scope user stories, acceptance criteria, and document technical requirements for Martech initiatives.
• Segment CDP Data Management: Ensure accurate and efficient data collection, transformation, and distribution through Segment.
• Content Management System (CMS) Integration and Management: Define requirements and collaborate with web developers for CMS integration and customization to support marketing campaigns.
• Personalization and Experimentation Tools: Implement and manage web personalization tools to deliver tailored experiences to customers and utilize data-driven insights to create and optimize personalization strategies.

About you

• Bachelor’s degree in Computer Science, Information Systems, or a related field.
• 5+ years extensive experience in marketing technology with a strong focus on CDPs, preferably Segment, and marketing automation and CRM tools like Marketo, Iterable, and Salesforce.
• Strong proficiency in SQL for data analysis and a solid understanding of data models.
• Familiarity with customer journey mapping and analytics tools like Google Analytics, Adobe Analytics, or Mixpanel.
• Experience with CMS platforms like Contentful and localization tools for multi-language content management.
• Strong problem-solving skills and keen attention to detail.
• Effective communication and collaboration skills in a fast-paced environment.
• Product Owner Certification (CSPO or similar) is preferred, but not required.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between 23,500 PLN - 29,833 PLN. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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